OPTIXEL

OPTIXEL

About us

We founded OPTIXEL with one vision: To reinvent how people capture their world — one frame at a time.

At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.

At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.

At OPTIXEL, we believe a camera isn’t just a tool — it’s a gateway to memory, emotion, and storytelling. Whether you’re a filmmaker, traveler, or visual artist, your gear should elevate your creativity, not limit it. That’s why we design cameras that combine cutting-edge tech with minimalist beauty — to give creators the power to capture the extraordinary.

Man waring headphones
Man waring headphones
Portrait of woman waring headphones and enjoying music
Portrait of woman waring headphones and enjoying music
Portrait of woman waring headphones and enjoying music
ARK MAX Headphones

NUMBERS WE’RE PROUD OF.

A snapshot of the impact we've made in just a few years.

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Customer Satisfaction

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LX–41 Units Shipped Globally

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Customer Satisfaction

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Industry Awards

OUR MISSION

To empower creators everywhere with tools that match their vision. We build thoughtfully engineered cameras and intuitive software — all crafted to help you focus on your craft, not the complexity.

OUR VISION

We see a future where professional-grade storytelling is accessible to all. Through innovation, community, and craftsmanship, we’re building more than just cameras — we’re building the future of visual expression.

PARTNERS & COLLABORATIONS.

We’re proud to work with bold creatives and brands who share our vision.

PIXCRAFT

PIXCRAFT

LUMI STUDIO

LUMI STUDIO

FOCUSFRAME

FOCUSFRAME

NEOVIEW

NEOVIEW

SNAPVERSE

SNAPVERSE

CINEDREAM

CINEDREAM

BRANDSTITCH

BRANDSTITCH

OBSCURA CREATIVE

OBSCURA CREATIVE

AWARDS & RECOGNITION

Industry Recognition That Fuels Us Forward

We’re honored to be acknowledged by the most respected names in design and technology. These awards represent our commitment to pushing boundaries and setting new standards.

AWARDS & RECOGNITION

Industry Recognition That Fuels Us Forward

We’re honored to be acknowledged by the most respected names in design and technology. These awards represent our commitment to pushing boundaries and setting new standards.

Red Dot Design Award

Best Product Design

2018

Honoring outstanding design quality for the LX–41’s minimalist form and function.

iF Design

Consumer Electronics Winner

2019

Recognized for innovation and usability in next-gen camera development.

CNET Editors’ Choice

Camera of the Year

2020

Selected by CNET editors as the top-performing camera of the year.

Fast Company

Most Innovative Consumer Tech Brand

2021

Celebrated for our forward-thinking product ecosystem and creator-focused tools.

Awwwards

Site of the day

2022

Awarded for creative digital presence and interactive experience.

CSS Design Awards

Best UX Design

2023

Highlighted for an intuitive, seamless user experience on our website.

Webby Awards

Best Consumer Tech Website

2025

Honored for web excellence, performance, and storytelling in consumer tech.

THE TEAM BEHIND THE LENS.

Meet the people who bring OPTIXEL to life.

JULIAN CROSS

Founder & CEO

Former product engineer with a passion for optical innovation and storytelling.

SOPHIE REED

Lead Industrial Designer

Blends art with engineering to shape the look and feel of OPTIXEL devices.

EMMA BLAKE

Head of Product Development

Responsible for building and scaling the LX–41 from prototype to global launch.

AVA THOMAS

Community & Experience Lead

Forges relationships with creators and manages user experience across platforms.